In a jaw-dropping move, EA Sports will officially abandon the FIFA license for its line of football titles, beginning with 2023’s game. The publisher has flogged its soccer sims as FIFA for almost 30 years, but has decided to part ways with football’s international governing body. Following the release of FIFA 23 later this year, the series will be henceforth known as EA Sports FC.
It’s imperative to note that this won’t affect EA Sports’ long-running relationship with leagues like the Premier League and Champions League, meaning that EA Sports FC will continue to feature real teams and players from all around the world. While the World Cup – which is scheduled to take place in Qatar later this year – will be included in FIFA 23, it won’t feature in EA Sports FC moving forward.
In order to reinforce the message about licensed teams to fans, EA Sports has partnered with a number of clubs, including Liverpool, to confirm that – yes – they’re in the club:
And it’s even released statements from executives at some of the world’s biggest leagues, like the Premier League, to reiterate their commitment. Guy-Laurent Epstein from UEFA, for example, made the following comment: “With a shared commitment to serve football fans around the world, we look forward to our continued partnership with EA Sports FC to provide players with authentic in-game experiences featuring the club competitions they love.”
EA Sports says that the breakaway from FIFA will give it the opportunity to innovate and crucially evolve. In addition to the enormous asking fee FIFA was demanding to extend the FIFA license, there were reports that the organisation was preventing the publisher from being as nimble as it would have liked to be. This is because any additions or updates to the game had to pass approval.
“This is much more than just a change of symbol – as EA Sports, we’re committed to ensuring EA Sports FC is a symbol of change,” a statement explains. “We’re dedicated to meaningfully reinvesting in the sport, and we’re excited to work with a large and increasing number of partners to expand to new authentic experiences that bring joy, inclusivity, and immersion to a global community of fans.”
EA Sports will have a huge marketing challenge on its hands over the coming years, but in the meantime it still has another FIFA to flog in the form of FIFA 23. “We are committed to ensuring the next FIFA is our best ever, with more features, game modes, World Cup content, clubs, leagues, competitions, and players than any FIFA title before,” it says.
More information on FIFA 23 will be announced later this summer, and then it’ll be all hands on deck for the first iteration of EA Sports FC next year. “The future of the sport is very big and bright, and football fandom is reaching across every corner of the world,” the statement continues. “Global football has been part of EA Sports for nearly thirty years – and today, we’re ensuring that it will be for decades to come.”
[source ea.com]
Comments 60
Wow.
@get2sammyb Ditto.
As long as they still have all the authentic teams kits and stadiums it will still always be "FIFA" to me regardless of what it says on the box.
I usually tend to buy it every other year so that way it does feel like a bit of an upgrade.
For those who say the game has never changed. Trust me it has. Go back and play FIFA 95 to see for yourself. I tried it recently on my hacked SNES mini and it was shockingly bad 🤣
This is going to fail hard
So what's happening to all licensing of the teams, competitions, stadiums etc
@UltimateOtaku91 They're all still there.
@UltimateOtaku91 . It literally tells you in the article
"It’s imperative to note that this won’t affect EA Sports’ long-running relationship with leagues like the Premier League and Champions League, meaning that EA Sports FC will continue to feature real teams and players from all around the world."
@Marios-love-child sorry was too lazy to read it all, lesson learnt 😂
Now drop NFL next.
Sounds like a good move to me, will miss the world Cup though
Never thought this would actually happen. Crazy. Makes sense from the reasons they’ve given though.
Wish they named it something catchier.
Wow, the end of an era! I still have my Snes copy of Fifa 95, its crazy to think that we won´t have another Fifa (in the name), at least for EA!
A fairly awful name, nobody likes the name 'EA' and it is synonymous anti consumer garbage, it's a shame that the other football sim PES is run by Konami 🤦 though may give it a go as I never have; now that it seems to have been fixed
@UltimateOtaku91 dude, did you even read the article? 🤣
Could they not have come up with a snappier name though?
"Fancy a game of EA Sports FC?"
Doesen't really roll off the tongue like fancy some Fifa?
@Corc11 no.....😂
@Marios-love-child So they will have to negotiate with each individual team? (or maybe even each individual player? - I don't know how it's all put together legally - but there was this case with a Dutch player 20-25 years iirc , where it basically said a club could not "own" a player)
Not that I'm a big footie fan, but I do follow results from Premier League, The Championship, my own local leagues plus a few others. And I did actually enjoy PES 2011 and 2012 on my 3DS (the 3D effect was really cool ).
What really interests me is what this - (and quite a few other recent events like Gamepass, PS Plus Premium and ActiBliz, Bethesda, SquareEnix western studios and Bungie buyouts - plus rumours of remaining SquareEnix, Warner Bros and even Ubisoft buyouts) - means for the whole industry.
It kind of feels like the whole industry is dissolving/transcending on a huge scale at the moment. To me it feels like the old model is finally falling apart.
And EA seems to me like just another very big player in the industry that are having a real hard time at the moment or at least when it comes to the mid to long term future. Let me just mention Anthem and Battlefield 2042 being more or less disasters just the last few years.
It's certainly interesting times right now (maybe not from a "hardcore" gamers view point - but maybe it's for the better in the long run - modern games just consumes so much of your time nowadays, being so gigantic in scope).
@Smash41 The short hand will surely become FC? I mean it seems odd now, but only because we have to get used to it.
Eff Cee is two syllables like Fee Fah, though.
Glad they kept the word Sports in the title b/c EA FC just sounds like text cursing.
I don't think losing FIFA in the name will hurt them at all, gamers will figure it out and half of the US probably doesn't even know what FIFA stands for anyway, but losing the World Cup could be a problem in the future.
Is it an Easter egg that the key art says FC for all but one square and there's a single "CF"..? 😂
Somebody call EA if a typo!
@shgamer While the industry is changing and this is absolutely big news, I think this is more a case of EA Sports being frustrated they're effectively paying $$$ to a third-party that obstructs them creatively.
Hopefully this means FIFA, or indeed FC, will be a bit more ambitious and nimble moving forwards.
@Perryg92 We just discussed this on our Slack chat, and we think it might be called EA Sports CF in countries like Spain and South America, where the phrase is Club de Futbol rather than Football Club.
Honestly I think EA does more for the FIFA brand than FIFA realise. There is a generation of kids that probably don't even know what it represents outside of video games.
FIFA 2K24 anyone?
@Smash41 FIFA is definitely better known as a video game than an international body for football.
@get2sammyb ah yes! That makes sense to have it named Club de Futbol in those regions 👍
As I work with keyart final approvals myself, I just panicked for a moment for the key artist if they accidentally made a mistake 😂 But all good if that's the reason!
FIFA is an absolutely disgusting organisation that has been riddled with corruption for years. Good riddance.
@get2sammyb Ok, I didn't about them obstructing the gameplay evolving. I thought EA had sort of figured they could really use the licensing fee themselves, but if they still have to pay to clubs and players there's probably not much to save. (but doesn't FIFA own the rights to Champions League?)
They should have called it Fefa:
Football
Entertainment for
Fans
Around the World
I predict that it will continue to sell like hot cakes, but that everyone and their dog will still refer to it as 'Fifa'.
Honestly this is great. I don't love EA but I do believe that FIFA was in some ways pushing the games backwards. We need them to make an excellent game next year, though or they just can't be believed!
Genuinely think this could be a great opportunity. EA will have been limited in what they can do by their contract with Fifa, so possibly an opportunity to innovate.
Is it also possible their contract with Fifa tied them to annual releases rather than seasonal updates/patches? We'll soon find out.
As for marketing, people will call it Fifa anyway i expect so i dont see it being a massive problem.
Fifa will regret being so greedy
I’d say jaw dropping for anyone who has read any of the articles surrounding the issue for the past few months 😂
Still, massive news really. Very weird but tbh we’ll always call it FIFA. Same as eFootball still being PES
@shgamer UEFA own rights to Champions league rather than FIFA- which i think is why pro evo/e-football were able to negotiate exclusive access to the licence a few years back
Not a FIFA fan; but I have been following the story and it sounds like a smart thing for EA to do. No sense in paying out the wazoo for a name and lack of freedom.
@Rob_230 Just learned that in the comment section of Nintendolife's article on the same subject. Not really that big on football.
So if you're Konami don't you now buy the Fifa name? lol
FIFA just lost a boat load on money! Greedy organisation were probably asking for more.
@BlaizeV Too expensive for them, I suspect.
The world cup is half the interest, but surely they can have an international cup and call it the international cup instead of the world cup.
@get2sammyb Not now it won't be. EA passing on the license really reduces the value of the license. If Konami just rebrand as FIFA, they will get millions of sales even if they are unwitting customers. If they sign a deal that is per copy sold, they could do very well.
How tf do you pronounce EASFC? Ees-fk?
I don't get how fifa are holding EA back?
By not having fifa in the title, its not going to solve the:
DDA / Scripting
Terrible passing
Terrible A.I
Servers / Lag
Pay to win system
This will honestly change nothing with how EA operates. The only thing that will change is that EA will make all of the money now instead of just some of it. It remains to be seen wether people will still buy it or if they'll go "nope, box doesn't say FIFA. That ain't for me."
@Apfelschteiner "If Konami just rebrand as FIFA,"
dude thanks for the laugh
yes, let's pay 1 billion USD for the name and keep our 8 teams. and it will still be free, right? because they will make the money back from selling packs. that's genious
EA Sports John madden’s football FC!
It’s Football Football Club time🥌🥎
@kejsi-sensei They still have over a year to fix the bugs. Also, it depends on what they have to pay to get the license.
There's going to be some confused parents and grandparents this year when they can't find little Timmy's latest FIFA game.
Just to add to this story, BBC are reporting that Fifa themselves have said they will continue make a fifa football game
https://www.bbc.co.uk/news/entertainment-arts-61383672
I imagine either 2K,sony or microsoft may go sniffing for the licence, then everyone would buy it thinking its the new fifa they have come to know
@UltimateOtaku91 yeah I've heard that the team behind BREAKTHROUGH GAMING games is sniffing around the license. cannot wait
@Apfelschteiner oh they can have all the time in the world now. people are already buying packs and loading their teams with money, so...that was the plan and it's working.
Ye gods! Instead of changing the number at the end they're changing the game name how innovative!
I can see these additions they wanted to add as being something like Fortnite doing silly crossovers with anything & everything
They should ditch the unrealistic gameplay as well.
Sounds like a step in the right direction. I've really been enjoying FIFA 22 this year. Probably the most I've enjoyed and played a fifa game since 09. Hypermotion on PS5 is a literal game changer. Just makes it's play a lot more realistic while still having that arcadey flair. I look forward to seeing what they do going forward.
@get2sammyb I like that. Had the same issue going from ISS back in the day to Pro. My group of mates all referred to it as pro with PES more towards the end before it become Efootball (the biggest disappointment in a long time!) FC has a nice ring to it. They're doing similar with their new golf game.
I don't play FIFA but for some reason I don't like this.
Good riddance. FIFA is a horrible institution. Will also be interesting to see if EA make good on their suggestion that it was FIFA limiting their creativity and slowing progress. May we actually see some less glacial change.
I was expecting more when I played FIFA22(free on PS PLUS this month) but I was disappointed really :-/ The last FIFA game I played was FIFA14 & FIFA22(PS5 version) doesn't seem any different really!?!? The graphics don't seem next gen to me at all. Hmm, oh well. I like the gameplay tho
@UltimateOtaku91
Shhh 🤫 Don’t let on that none of us actually read the articles.
I hope this is a good thing for the FIFA licence. Go let EA “be more creative” with their football game they clearly are more interested in micro transactions and pay to win than representing football and the leagues. I’m excited to see what new football games we can get.
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